tag:blogger.com,1999:blog-7662232229572551231.comments2009-10-26T10:57:17.587-04:00Harnessing LoyaltyStephen Dreeshttp://www.blogger.com/profile/10812217624152664297noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-7662232229572551231.post-65512838170720998572009-08-25T18:15:53.077-04:002009-08-25T18:15:53.077-04:00Excellent idea. My $150 Platinum Skymiles fee just...Excellent idea. My $150 Platinum Skymiles fee just came and I moved the account to a Starwoods Amex with a $45 fee and their points can be transferred to 30 different mileage programs. Yippee!Anonymoushttps://www.blogger.com/profile/13348871615234643521noreply@blogger.comtag:blogger.com,1999:blog-7662232229572551231.post-54624846951986374842009-06-26T14:56:21.515-04:002009-06-26T14:56:21.515-04:00Hi Stephen,
We are so glad your experience redeem...Hi Stephen,<br /><br />We are so glad your experience redeeming Marriott Rewards points for your trip was easy and enjoyable! We work hard to make our program as rewarding as possible for our loyal Marriott customers. <br /><br />You mentioned that you are thinking about getting a Marriott Rewards credit card so I thought I would post some information for you about our different products. <br /><br />With the Marriott Rewards Signature Card you will receive a Free Night Stay upon account opening and 10 Elite night credits every year. You will earn 3 points per $1 spent at Marriott locations and 1 point per $1 spent everywhere else. You will also receive 20,000 bonus points after your first purchase using your new card. The annual fee is $30.<br /><br />With the Marriott Rewards Premier Card you will receive an annual Free Night Stay, 15 Elite night credits every year and 20,000 bonus points upon account opening. You will earn 5 points per $1 spent at Marriott, 3 points per $1 on airline, dining and rental car purchases, and 1 point per $1 everywhere else. The annual fee is $65. <br /><br />Since you own your own business, you may be interested in our Marriott Rewards Business Card. With our business card product you will receive all the same benefits of the Signature card and will be able to earn points on employee cards as well. The business card will also help you easily separate your personal and business expenses. The annual fee is $30.<br /><br />More information about all our card products (including Ts & Cs) can be found on Marriott.com. <br /><br />Hopefully one of our card products is right for you. Either way, we are thrilled that you had such a positive experience with the program and we thank you for your business.<br /><br />Best,<br /><br />Sarah<br />Manager, Marriott RewardsSarahhttps://www.blogger.com/profile/15833479859855756331noreply@blogger.comtag:blogger.com,1999:blog-7662232229572551231.post-26881095417059612792009-06-26T14:23:05.030-04:002009-06-26T14:23:05.030-04:00This comment has been removed by the author.Sarahhttps://www.blogger.com/profile/15833479859855756331noreply@blogger.comtag:blogger.com,1999:blog-7662232229572551231.post-961377824831620072009-04-17T13:08:00.000-04:002009-04-17T13:08:00.000-04:00Thanks Julian. What is interesting about the initi...Thanks Julian. What is interesting about the initiative I referenced is the direct connection between Sat/NPS metrics and good old fashioned sales calls. It is the balance between these two that seem to reap fruit for this electronics company. Only doing Sat scoring can get expensive with little direct connectivity to revenue. Turning the call into a sales opportunity helps to "monetize" it more directly which enables them to remain committed to the approach. Very interesting...Stephen Dreeshttps://www.blogger.com/profile/10812217624152664297noreply@blogger.comtag:blogger.com,1999:blog-7662232229572551231.post-917117774239665272009-04-16T10:33:00.000-04:002009-04-16T10:33:00.000-04:00Very important comments and insights. Loyalty will...Very important comments and insights. Loyalty will become even more critical in the emerging age of Web 2.0. Conversations among consumers, re: products and services can serve companies well if the discussion is among loyal/satisfied customers. Loyal customers can significantly enhance an organization's "Net Promoter Score". Companies need to build their army of "Promoters:" and minimize "Detractors."<br /><br />Julian M. ParrenoAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-7662232229572551231.post-15813081086784026422009-04-15T10:51:00.000-04:002009-04-15T10:51:00.000-04:00Thanks for chiming in Jim. It's amazing how benefi...Thanks for chiming in Jim. It's amazing how beneficial it can be for companies to LISTEN to their customers, but unfortunately many don't because they are afraid of what they might here. Actually, it's what they hear from customers that will enable them to win and retain more!Stephen Dreeshttps://www.blogger.com/profile/10812217624152664297noreply@blogger.comtag:blogger.com,1999:blog-7662232229572551231.post-76715517408284477542009-04-15T08:51:00.000-04:002009-04-15T08:51:00.000-04:00Excellent commentary and vital discussion in this ...Excellent commentary and vital discussion in this economic period. Those who prepare now will reap greater benefits in the future.JiminJaxhttps://www.blogger.com/profile/03281223991665960125noreply@blogger.com