This blog is for news, views, observations and debates about customer loyalty, customer experience and customer centricity.
For twenty five years I have been involved in product/service development, direct marketing and loyalty management. Along the way I have held executive marketing roles for Fortune 500 financial services companies. As an agency executive and consultant I have worked with some of the largest brands in CPG, consumer & business services, hospitality, travel,tech and e-commerce. Contact me at stephen.drees@acxiom.com